: Why are “injured in a car wreck?” advertisements the go-to for Law Firm marketing?

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I understand that these cases can be ‘gold mines’ for law firms. But why are these the default advertisement? It seems no matter where you reside, these commercials/billboards are everywhere. Do these cases happen more often than the general public knows? Or is it just a way to get their name out there?

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Anonymous 0 Comments

Never underestimate the scale of vehicular accidents in the USA. At 11.5 deaths per 100k people, there’s an easy way to visualize it: Walk into any sold out basketball game and 2-3 of those people attending the game with you will die this year in a car crash. Walk into a Packets NFL game, and 6 of those fans sharing the event with you will die of the same. Walk into a Cowboys game and 11 of them will die in the next 12 months to car related crashes.

Do you live in a small 1 million people city? 115 people will die from cars this year. Then, consider that accidents are far more often non fatal due to our medical technology and car safety features.

All of those factors combine to make car injury lawsuits the ultimate low hanging fruit of the legal advertising world.

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