: Why are “injured in a car wreck?” advertisements the go-to for Law Firm marketing?

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I understand that these cases can be ‘gold mines’ for law firms. But why are these the default advertisement? It seems no matter where you reside, these commercials/billboards are everywhere. Do these cases happen more often than the general public knows? Or is it just a way to get their name out there?

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Anonymous 0 Comments

In a lawsuit where you are looking for compensation, the lawyer will generally not charge you unless you are awarded compensation ($) or settle out of court. In which case the lawyer’s fee is 1/3 of the award or settlement. So say you win the case and get $300K, the lawyer takes $100k of it. In a criminal case, the lawyer gets his money from hours worked on your case. It’s not so lucrative for them. That’s why they advertise for injury cases.

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