: Why are “injured in a car wreck?” advertisements the go-to for Law Firm marketing?

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I understand that these cases can be ‘gold mines’ for law firms. But why are these the default advertisement? It seems no matter where you reside, these commercials/billboards are everywhere. Do these cases happen more often than the general public knows? Or is it just a way to get their name out there?

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Anonymous 0 Comments

Personal injury law firms are the ones who tend to advertise, along with bankruptcy law firms. These are the ones who go after low knowledge clients that will be more impressed with a “famous” lawyer or call the one whose phone number is seared into their brain vs. making a decision based on more sophisticated criteria.

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