The same reason westerners like katanas even though katanas aren’t native to Europe; people like the exoticness, and the cachet or mystique which is built around them. A sword is cool, but the ancient weapon of the Samurai is cooler.
So having a local bobcat on your coat of arms is cool, but having the mythical Lion from far away lands, revered for its strength, virility, speed, cunning and deadliness is cooler.
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