Especially as many of these products are partially or entirely manufactured in non-Western countries.
In: Economics
Reputation and scarcity.
Where I live we don’t have White Castle burgers, but I know they are well-loved and famous. I’ve never seen a White Castle, and it’s likely I never will. If I saw someone walking up the street with a bag from White Castle I would do a double take, because it doesn’t exist here, and I can’t buy it at any price.
The flipside is showing up with In N Out in White Castle country. To you it’s normal, but to them it’s remarkable.
If you’ve never seen something, and you can’t get it, it’s notable. This is the backbone of conspicuous consumption.
Show up with something that other people can’t get, and you become special. That’s an experience that is sought after and people will pay a premium to have it.
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