As the question says: why not 1? Why not 3+? Is there a reason most companies keep it at 2?
I always thought it was to sell more bottles but also to satisfy people’s desire to always have more than one without constant lawsuits from overeaters.
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There is a ton of man hours dedicated to figuring out the correct volume of product to sell. As a consumer, you’ll obviously consider buying options that maximize your value. For example, buying 20 rolls of TP is going to be a better value than buying 2 rolls. When you decide to market something like vitamins, selling something that says 40 pcs vs 20 pcs at the same weight (which should cost the same price) is going to entice the buyer to pull the trigger thinking they’re getting more for their money. Automatically assume that anything you’re considering buying has been worked over thoroughly by the best marketing minds in the business.
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