As the question says: why not 1? Why not 3+? Is there a reason most companies keep it at 2?
I always thought it was to sell more bottles but also to satisfy people’s desire to always have more than one without constant lawsuits from overeaters.
In: 57
It has to do with the claims on the packaging. In order to make the claim for the health benefit, there needs to be the proven amount of the ingredient in the gummy. Sometimes that is quite bulky. Synthetic vitamins take up much less space than organic ones.
Sometimes the product claims to be doing multiple things with each dose.
Then you have the format. Capsules have to have flow agents so the powder flows into the caps at filling. Effervescents have to have the fizzy components. Chewables tend to have more sugar since you will be chewing them up. Gummies have to have the right balance of flavor and texture and still be able to set up into a packagable product that maintains its claims and consumer quality for the stated shelf life, generally 12-18 months.
That’s a whole lot of requirements for each little supplement. Both the health benefit claim ingredients and the successful delivery format ingredients are weighed against total final cost to the consumer.
When it comes out that in order to deliver the claims in the chosen format the consumer must take 3+ gummies…the project is scrapped as unfeasible. Marketing will not put money behind something perceived as a negative consumer experience. Same way they wouldn’t back a supplement that was incredibly good for you, but tasted bad.
It has nothing to do with selling more bottles and the directions for use protect the manufacturer from lawsuits.
It has to do with the claims on the packaging. In order to make the claim for the health benefit, there needs to be the proven amount of the ingredient in the gummy. Sometimes that is quite bulky. Synthetic vitamins take up much less space than organic ones.
Sometimes the product claims to be doing multiple things with each dose.
Then you have the format. Capsules have to have flow agents so the powder flows into the caps at filling. Effervescents have to have the fizzy components. Chewables tend to have more sugar since you will be chewing them up. Gummies have to have the right balance of flavor and texture and still be able to set up into a packagable product that maintains its claims and consumer quality for the stated shelf life, generally 12-18 months.
That’s a whole lot of requirements for each little supplement. Both the health benefit claim ingredients and the successful delivery format ingredients are weighed against total final cost to the consumer.
When it comes out that in order to deliver the claims in the chosen format the consumer must take 3+ gummies…the project is scrapped as unfeasible. Marketing will not put money behind something perceived as a negative consumer experience. Same way they wouldn’t back a supplement that was incredibly good for you, but tasted bad.
It has nothing to do with selling more bottles and the directions for use protect the manufacturer from lawsuits.
There is a ton of man hours dedicated to figuring out the correct volume of product to sell. As a consumer, you’ll obviously consider buying options that maximize your value. For example, buying 20 rolls of TP is going to be a better value than buying 2 rolls. When you decide to market something like vitamins, selling something that says 40 pcs vs 20 pcs at the same weight (which should cost the same price) is going to entice the buyer to pull the trigger thinking they’re getting more for their money. Automatically assume that anything you’re considering buying has been worked over thoroughly by the best marketing minds in the business.
Thats interesting. When I was researching womens health gummies (general multivitamins) I was between two at the end, one with 6 a day and one with 4 a day. Even my vitamin D gummies (separate deficiency prior to the multivitamins) were 3 a day.
There is a ton of man hours dedicated to figuring out the correct volume of product to sell. As a consumer, you’ll obviously consider buying options that maximize your value. For example, buying 20 rolls of TP is going to be a better value than buying 2 rolls. When you decide to market something like vitamins, selling something that says 40 pcs vs 20 pcs at the same weight (which should cost the same price) is going to entice the buyer to pull the trigger thinking they’re getting more for their money. Automatically assume that anything you’re considering buying has been worked over thoroughly by the best marketing minds in the business.
Thats interesting. When I was researching womens health gummies (general multivitamins) I was between two at the end, one with 6 a day and one with 4 a day. Even my vitamin D gummies (separate deficiency prior to the multivitamins) were 3 a day.
Latest Answers