Why are shoe size numbers consistent but the actual shoe size varies per brand?

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Shoe brands typically use the same number scale, but when you compare the actual size of shoes, the sizes are all over the place. Wouldn’t it make more sense to all agree on a set measurable size to make it easier on the customer to make a purchase?

Example: in US sizing, a 10.5 in one brand is the same as a 10 or an 11 in another brand.

In: 32

8 Answers

Anonymous 0 Comments

I feel like OP is not a woman, as this is the case with every item of women’s clothing. Within the same shop a size 12 on one rack can be completely different to the size 12 on the next rack. Part of the issue is the numbers being purely ambiguous.
Even things which are meant to be a measurement – like bra sizes are hit and miss.

https://medium.com/sizolution/a-brief-history-of-sizing-systems-aee6bd066834
“In 1958, the now-famous sizing system with numbers ranging from 8 to 42 was created. These were in fact arbitrary numbers”

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