Why are shoe size numbers consistent but the actual shoe size varies per brand?

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Shoe brands typically use the same number scale, but when you compare the actual size of shoes, the sizes are all over the place. Wouldn’t it make more sense to all agree on a set measurable size to make it easier on the customer to make a purchase?

Example: in US sizing, a 10.5 in one brand is the same as a 10 or an 11 in another brand.

In: 32

8 Answers

Anonymous 0 Comments

Welcome to the world of military logistics. Imagine finding that a cannon ball is too big or too small for Cannon A, but fits Cannon B perfectly. We don’t often appreciate how much effort it took to make most things uniform and how that is really an automated process and whenever you have humans making things the tolerances are going to be shockingly large.

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