Why are shoe size numbers consistent but the actual shoe size varies per brand?

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Shoe brands typically use the same number scale, but when you compare the actual size of shoes, the sizes are all over the place. Wouldn’t it make more sense to all agree on a set measurable size to make it easier on the customer to make a purchase?

Example: in US sizing, a 10.5 in one brand is the same as a 10 or an 11 in another brand.

In: 32

8 Answers

Anonymous 0 Comments

I thought I was 8.5 wide for a long time. Never felt quite ok with the size.

Tried Asics 10 regular size, damn it is so comfortable. So, I was undersizing by a full 1.5.

My adidas from Costco at size 10 fits like shit.
Nike downshifters are good but even 9.5 feel bad, I gotta try a size 10 Nike soon.

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