Shoe brands typically use the same number scale, but when you compare the actual size of shoes, the sizes are all over the place. Wouldn’t it make more sense to all agree on a set measurable size to make it easier on the customer to make a purchase?
Example: in US sizing, a 10.5 in one brand is the same as a 10 or an 11 in another brand.
In: 32
People’s feet come in all different shapes. Some people have long skinny feet, some people have wide feet that spread out, some people have chunky feet shaped like bricks. Different shaped shoes are going to fit each shape of foot very differently. Each shoe company is defining what they consider is a “normal” foot, then scaling from there. The increments are the same between brands, but *you* with your unique feet, will find the fit different.
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