Shoe brands typically use the same number scale, but when you compare the actual size of shoes, the sizes are all over the place. Wouldn’t it make more sense to all agree on a set measurable size to make it easier on the customer to make a purchase?
Example: in US sizing, a 10.5 in one brand is the same as a 10 or an 11 in another brand.
In: 32
Shoe sizes are measured in barlicorns. But it is not actually the shoe being measured but the last used to make the shoe. And while the last is shaped a bit like a foot it is usually much narrower and thinner. So the shoe size does not account much for the taper of the shoe. Different brands use different lasts and have different shapes to their shoes so the numbers turns out differently. Notice also that the US and UK use different numbers, even though both are in barlicorns.
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