Why are shoe size numbers consistent but the actual shoe size varies per brand?

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Shoe brands typically use the same number scale, but when you compare the actual size of shoes, the sizes are all over the place. Wouldn’t it make more sense to all agree on a set measurable size to make it easier on the customer to make a purchase?

Example: in US sizing, a 10.5 in one brand is the same as a 10 or an 11 in another brand.

In: 32

8 Answers

Anonymous 0 Comments

Sure. Whose brand gets to keep their standard as the universal one and which brands have to agree to change theirs to match their competitor’s standard?

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