For example, brands like Dyson and Shark. Both have similar products but Dyson is just way more expensive. Is it better because it’s more? Or are you really just paying for the name.
I owned both air wrap hair tools and saw no difference between but the price was dramatically different.
I don’t understand how some things are more expensive. Lululemon has shirts for $70+ but similar ones of another brand are way cheaper. Louis Vuitton products are insanely priced but people buy them. Why are they so expensive and why do people buy them? Is it a way to say I have money? I do not understand. Thanks for any replies.
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For the brand. In marketing it’s called pricing power or pricing premiums. Stronger brands command greater pricing power.
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