If I watch a song or a movie on youtube then I’m not going to buy/rent that song or movie.
If I watch a playthrough of a videogame then I will want to buy the game.
Copyright infringement isn’t criminal, its civil. This means that the victim gets to choose if they will try to enforce the law or not. Most companies will ignore copyright infringement because they see it as free advertising, in fact many companies will outright pay YouTubers thousands or even in a few cases millions of dollars to play their games and so see YouTubers doing it for free as wonderful.
Some companies (Nintendo) however will take down videos of people playing their games as it is copyright infringement.
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