Lots of products will use the same or very similar active ingredient, and all the other differences will be largely superficial (colour, smell, viscosity etc).
There are loads of different surfactants (the soapy stuff) but they all do the same thing more or less, although sometimes stuff not intended for contact with human skin might have something caustic added so you should watch out for that before using random household cleaners to wash your hands or your dishes.
At least that’s how it was when I was working R&D for car cleaning stuff, but seriously getting a new product to work was easy, thinking how to market it with smells and colours took up more time than it should have.
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