Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?
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Missed a typo there, I meant “ad”, of course, not “add”.
All ads are misleading as much as they can get away with. It just works! Because people are stupid. One could ask the same for why all fast food ads seem to presents their food as though Gordon Ramsay made them.
To increase the number of people that download their games.
Simply put, mobile game sutudios make a lot of interesting and catchy ad videos and depending how well they do they make more of it.
It doesn’t matter if it is not the actuall game as long as it gets them downloands some of those downloands will become regular users.
Making a game that’s actually fun is hard and expensive.
Making tons of ads that use simple psychological tricks to get curious users to click is easy and cheap.
All you need is to get enough users to download the app, no matter how crappy it is, and then there are numerous ways to make money, including serving them more ads in the app, baiting them to make in-app purchases, or in more insidious cases collecting user data to sell or even trying to serve you malware. I’m sure there are other ways of turning a profit that I’m not thinking of.
Because most games are not designed as games but ad selling machines with some kind of game around int
I still don’t really understand it. It seems that all games exist to sell ads for other games that exist to sell ads for other games. Noone is paying any money.
People are saying that they sell your information. What information and To who? Android / Apple already know all about you.
Just an advertising cycle, the new one is even more bizarre, it’s some “YouTuber” playing “games you say are fake” whilst saying they are good.
Children download the app and allow whatever permissions it asks for then they never uninstall it.
I think the question asked that isn’t being answered is, why do they not just make the game that’s shown in the advert? That apparently is a game that’s popular enough for people to want to play.
There’s this thing called fake door test https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://userpilot.com/blog/fake-door-testing/&ved=2ahUKEwi5tZjcsMaEAxWDbWwGHcWBDhYQFnoECB8QAQ&usg=AOvVaw0XFXUR4O2Q1DL-maUdXW4F
Basically you’re trying to test validity of your ideas but I’m pretty sure that’s not what the shady companies are doing
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