Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

Question

Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

In: Other

Answer 1

What most people don’t understand, a lot of these advertisements are “Affiliate Marketing.” The gaming company itself pays a 3rd party CPA network based on conversions. A conversion metric may be downloading, playing for 15 min, passing the tutorial, etc.

So the 3rd party, a completely unrelated person who doesn’t care at all about the game and just wants conversions, is the one pushing the product down your throat. They are also paying out of pocket the traffic sources and hoping to convert you. Sometimes they spend the time to create better marketing copy, sometimes they use whatever. However if their conversion ratio is more profitable than their spend, then sometimes they don’t care and just push the trash.