Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?
In: Other
Because they want to convince you to just visit the page for the sake of making money with the ad itself as well as the fact that you will probably download the game for at least a few minutes to try and sort of see if it really is like the ad and that will add to their download count on various app stores going up making their app seem better in what is already a very competitive market.
On top of that they’re kind of hoping that the sunk cost fallacy will kick in.
They’re hoping that once you get through all this you’re kind of just like well it’s not the game I was hoping for but it’s still a game and since I already did all this to get here I might as well just play it
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