Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

Question

Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

In: Other

Answer 1

There should be a button on each game’s page in the app store that allows users to vote that a game’s advertising is misleading. The developer would have no means to counteract these votes. It would simply be a form of people giving your game a specific number of stars, or community-made genre tags in Steam, and people could vote if they agree. You’re merely reporting an opinion, and the opinion should stick for a certain number of months before rolling off.

For example, a game would have “1.3 Stars. 68% of people feel this game’s advertisements are misleading.”

If a game stayed too high for too long, an internal review would be warranted, to consider taking the game off the store.