Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

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Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

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36 Answers

Anonymous 0 Comments

Because it got better click through rate than the other ads, and money conversion to users is the only thing that even remotely matters in the mobile game business.
Henche the rage bait failing gameplay, as well as shock value ads. All to get you to click out of any kind of interest.

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