Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

Question

Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

In: Other

Answer 1

The most effective tactic available is to make good ads and bad games.

Due to market saturation, you can make a good game and it may not bring in any more revenue than a bad game, but you can crank out a dozen bad games in the same time it took you to make one good game.