Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

Question

Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

In: Other

Answer 1

Because the company aren’t creating the ads themselves in those cases. Affiliate/performance marketers are. In this case, the company will have no idea or control of what advertising is actually bringing in the new users. This is called Cost Per Action marketing.

What’s the appeal in choosing to go to a CPA marketing network to get new users rather than doing your own marketing in-house?

When you go to a CPA network, the only thing you are paying for is new users. It’s the affiliates that are taking on all the expenses of creating and testing all the advertising.

So the appeal is, “we could spend a ton of money on a marketing campaign in-house that could bomb and we can keep sinking money into testing different campaigns without ever recouping any of the cost. Or we could go to a CPA network, let their affiliates pay for the ad campaigns and traffic, and we only pay for new users.”