Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

Question

Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

In: Other

Answer 1

If mobile games are disposable, it’s easy to make one good ad and shove it in front of 100 different shovelware games you’re making than trying to make 100 different ads.