Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

Question

Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

In: Other

Answer 1

Many people here claim the reason is not wanting to spend money, which is entirely false. The games shown in ads are actually not that hard or expensive to develop, especially for a big company. The reason they don’t is that those games on the ad look interesting, but actually quite boring when played more then 10 minutes. But they bring more clicks than the original game footage. So they advertise the fake game to get people in, and serve the actual decent game to keep them. If they served the fake game for real, they would make much less money.