Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?
In: Other
Another aspect that some have missed is that the Ad space is very crowded and there are dynamic prices at play.
For example, you may have seen ads for a certain game that needs you to save a king from dying. This game is a match-3 game which is a very popular genre.
Now think that you want to advertise your own match-3 game. You will need to spend millions of dollars to dispute ad space with the Royal Match (the king game). Everytime an ad is going to be shown to someone, Royal Match bids X dollars to show an ad of its own, thus you need to bid X+Y to win
You may think you are doomed as a company right? Becaus the prices are already too high and you will need to pay even higher. What do you do? You show an ad of some rings in a hoop carnival game because you know will reach a similar public but that wont compete with Royal Match!
The person will download the game thinking they will throw some rings in a hoop, but it is only the first 5 stages like that. The next stages are a match-3 game. Surprise!! Many will stay regardless because they also like match-3
Latest Answers