Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?
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Many of them are implicitly aimed at children who find the flashy graphics and obvious “puzzles” in the ads appealing. I’m meaning kids aged say 5-12 years old who can pester their parents for in-game currencies or use a bank card without permission.
The mismatch in ad vs gameplay doesn’t really matter once you’ve already got the install. Then they can just use different psychological hooks. It’s really more like a casino than a game.
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