Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

Question

Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

In: Other

Answer 1

There’s this thing called fake door test https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://userpilot.com/blog/fake-door-testing/&ved=2ahUKEwi5tZjcsMaEAxWDbWwGHcWBDhYQFnoECB8QAQ&usg=AOvVaw0XFXUR4O2Q1DL-maUdXW4F
Basically you’re trying to test validity of your ideas but I’m pretty sure that’s not what the shady companies are doing