Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?
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Making a game that’s actually fun is hard and expensive.
Making tons of ads that use simple psychological tricks to get curious users to click is easy and cheap.
All you need is to get enough users to download the app, no matter how crappy it is, and then there are numerous ways to make money, including serving them more ads in the app, baiting them to make in-app purchases, or in more insidious cases collecting user data to sell or even trying to serve you malware. I’m sure there are other ways of turning a profit that I’m not thinking of.
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