Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

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Why are those long in-app game ads always misleading/showing a completely different game than what it actually is. Why would a company choose, marketing-wise, to put money and effort into an add that doesn’t represent its product at all?

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36 Answers

Anonymous 0 Comments

To increase the number of people that download their games.

Simply put, mobile game sutudios make a lot of interesting and catchy ad videos and depending how well they do they make more of it.

It doesn’t matter if it is not the actuall game as long as it gets them downloands some of those downloands will become regular users.

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