Why are UFC and boxing matches the only mainstream sporting events where fans need to purchase PPV to watch it live?
In: Other
The problem with fighting matches is you cannot guarantee how long the match will last. So, it is very difficult to sell advertising to make the money you expect to get from the event.
The Super Bowl lasts 4 hors, give or take, no matter what. So they know how much advertising they will be able to sell and actually show.
Same with baseball, basketball, tennis, etc…
A UFC fight might only last 1 minute into the first round. They won’t be able to sell 100 30 second commercials in the amount of time that match lasts…
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