Is it a major loss in profit or do current bottles make it impossible?
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Where are you? U.S. soda companies all did that up into the ’80s.
The customer paid a per-bottle deposit (ten cents a bottle for 16 oz. and smaller, twenty cents for quarts. This was the ’80s price- in the ’60s, the deposit was three cents/bottle.) My folks always got the returnable glass bottles. They were the least expensive way to get the sodas. Some single-use glass bottles crept in in the ’60s and ’70s and of course there were cans which weren’t reused. Plastic bottles were introduced with 2 L bottles, which they marketed as being a bit larger than two quarts, but at the price of two quarts. Other sizes followed later. As others have said, the companies quit reusing bottles when the one-way bottles became more profitable.
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