Why aren’t bottlers (soda/beer/wine) reusing glass/plastic bottles like milk bottlers were in the ’50s.

Question

Is it a major loss in profit or do current bottles make it impossible?

In: 5764

Answer 1

I can’t speak for plastic, but for glass it’s a branding thing. They used to recycle bottles in the US, and you could get a Miller in an old Corona bottle for example. Now everyone “needs” their niche bottle shape.

This doesn’t apply to all companies of course, but enough of them do this that they won’t just reuse them.