Why can local broadcasting survive using an advertising revenue model but internet based newspapers can’t/won’t and instead rely on subscriptions?

Question

This is in the US. I know other countries have different broadcasting support models.

In: Economics

Answer 1

**Long answer, just scroll down to see simple version**

Internet newspapers do get revenue from their ads but, because the internet is such a huge market literally anyone with decent intelligence and information about website creation can create websites that look considerably professional to real reliable sources, as well as using google promotion or tiktok and other social medias to promote users to search for them or direct them in a way using google sponsored/promo. With subscriptions, u don’t care about none of that cause users paid money for it, plus most newspapers websites disables the ads when u subscribe so users feel more pleased for paying and in turn when it runs out, and people who used it a lot cause they paid before, will invest and use it again cause they felt it was a reliable source.

Local broadcasting is normally ran by bigger companies or more organized organizations so their’s a more solid basis and some TVs channels actually pay local broadcasters to do their thing.

Basically, internet newspapers has a tougher market and is easier to replicate. Local broadcasting has big dadda company and gets paid for doing it and ads.