Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?
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Many brands have a gap between their owned purchase data and the other data points they pay for in ad targeting. Mapping this customer journey is actually big business for some data/tech companies.
In theory you might think you would want to “fall out” of the targeting “pool” after a purchase, but that capability/level of targeting is more expensive.
And, some brands like to target you just after a purchase *intentionally* for purposes of “cross-selling,” as in, buying more shit to complement the shit you just bought. Socks for your new shoes, for example.
Whether intentional or not, brands’ data might not always super accurate or recent. Take social media for example. Facebook has kind of a shitty “match rate” to customer files, so even if your purchase was tracked, Facebook might not be able to detect you in the brand’s customer file. Or maybe the brand only refreshes their files once a month.
So yeah, op, adding to what some of the above comments say, over-saturating isn’t hurting the companies’ bottom line. An impression served to you costs a few cents (or a few dollars) and in some cases is less expensive than the technology to take you out of the pool.
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