Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?
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Simply put, advertising is a service that is provided to businesses, either by an internal department or by a 3rd party business. Thay service varies in quality like any service.
The quality of the service that they get varies widely based on how much the people in charge actually understand about the platform they use to advertise or to collect data. Ever since the advent of the internet new advertising technology has become much more complex and nuanced, and is constantly getting refined.
Meanwhile the skills and understanding of *most* of the professionals using that technology has been more or less behind the curve. This is not the case for everyone of course, but in our lives we’re bombarded with hundreds or thousands of ads per week, so it only takes a small number of mistargetted ads before it becomes intrusive.
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