Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?
In: 128
It’s because they’re paying for ad space across media properties that aren’t willing to network and confirm who they’re hitting with ads to protect their worlds of intellectual property, which they claim is protecting privacy. Also there are a lot of advertisers that don’t know they need to hold the media properties accountable to limit the frequency of ads per user. The media properties don’t care. They’re selling ads no matter how many times you see them. There’s nothing in it for them to limit it.
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