Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?

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Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?

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38 Answers

Anonymous 0 Comments

Because the algorithm isn’t about showing *you* what you want to buy, it’s about showing large numbers of people *like you* ads that will result in a statistically predictable fraction of them buying stuff.

Or to put it another way, the algorithm that serves you ads isn’t about making your life better, it’s about making the lives of the people selling you stuff better.

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