Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?
In: 128
It is smart enough, but the operators might not be.
The same way they can specify an audience of interests, or upload a bunch of existing customer profiles and ask for lookalikes, they can also upload recent registrations as a ‘negative’ audience to exclude
But it’s extra work, more skill, and assumes incentives are aligned right with ad departments and agencies, which is probably not the case.
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