Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?
In: 128
Two reasons. One is that the publishers that push out the ads aren’t privy to when a sale takes place on a companies site. They see conversions through the lens of clicks and since you already visited the site you are deemed more likely to click again. The next reason is that the team working with the publisher hasn’t instituted frequency capping which is why you see the same ad consistently with seemingly no limit.
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