Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?

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Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?

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38 Answers

Anonymous 0 Comments

Because the first is the job of the adserver, the second is the job of a media planner who doesn’t know how to manage capping.

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