Most brands use a media agency / ad agency to run their campaigns. Often they are more interested in who should get their ads than those who shouldn’t – and the media agency, and publishing platforms (e.g. google) that are running the campaigns are interested in pushing more ads to get more money from the brands running the ads. So if the advertiser hasn’t defined any exclusion rules (e.g. existing customers, people that reached a certain “thank-you-page”, etc) then you can bet your hat that the media agency is going to keep pushing ads.
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