Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?

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Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?

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38 Answers

Anonymous 0 Comments

Most brands use a media agency / ad agency to run their campaigns. Often they are more interested in who should get their ads than those who shouldn’t – and the media agency, and publishing platforms (e.g. google) that are running the campaigns are interested in pushing more ads to get more money from the brands running the ads. So if the advertiser hasn’t defined any exclusion rules (e.g. existing customers, people that reached a certain “thank-you-page”, etc) then you can bet your hat that the media agency is going to keep pushing ads.

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