Why can targeted advertising be smart enough to show me ads at home for something I searched on my PC at work, but not smart enough to not show me the same ad 10x in a row or for services for which I’ve already subscribed?
In: 128
That’s not how advertising works. Let’s use google as the advertiser in this example:
* Advertiser retrieves all the data points it has on you: Gender, age, race, location, recent searches, etc.
* Advertiser identifies what kind of an ad to display: audio or video, 15-second skippable, 30-second required, etc.
* Then the advertiser goes to all of the applicable ads with your data points and asks “Who will pay the most money to advertise to this target?”
* Whoever pays the most gets the spot.
Until a time when advertisers care about viewer fatigue or brand damage through over-saturation enough for it to affect advertisers’ bottom line, advertisers will probably not address this, as the status quo results in the most money possible for them.
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