There is a crucial difference here which is hidden in technical details; Bluetooth is vertically integrated, WiFi (any of the 802.11-standards) is not. You can innovate with WiFi, you cannot with Bluetooth, with Bluetooth you essentially have to follow the standard (which was set by a consortium of for-profit actors with interest of keeping actors to their detriment out of the marketplace).
If the royalty, licensing and qualification (the term they use) would look differently, or not exist at all, for Bluetooth it is very likely that there would have been more innovation with Bluetooth.
The technically interested might want to look into the Bluetooth specification, for example [https://www.bluetooth.org/DocMan/handlers/DownloadDoc.ashx?doc_id=421043](https://www.bluetooth.org/DocMan/handlers/DownloadDoc.ashx?doc_id=421043).
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