Why can’t we extract the secret formula of cocacola with all the technology we have today?

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Scientists and technology are very smart in this era. If we can tell what are the compositions of the edibles are to a minute details then why can’t we extract the secret formula of food and drinks like KFC and Coke?

In: Chemistry

13 Answers

Anonymous 0 Comments

The value of Coca-Cola is the name Coca-Cola. The recipe is secondary. Blind taste tests between Coke and Pepsi usually give a slight advantage to Pepsi but when the test isn’t blind a majority prefer Coke, showing that it is your perception of the brand, not the taste of the drink, that guides your decision.

This means that **figuring out Coca-Cola’s recipe is pointless** because you still cannot legally use Coca-Cola’s trademarked name and branding, which is what people actually want.

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