The value of Coca-Cola is the name Coca-Cola. The recipe is secondary. Blind taste tests between Coke and Pepsi usually give a slight advantage to Pepsi but when the test isn’t blind a majority prefer Coke, showing that it is your perception of the brand, not the taste of the drink, that guides your decision.
This means that **figuring out Coca-Cola’s recipe is pointless** because you still cannot legally use Coca-Cola’s trademarked name and branding, which is what people actually want.
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