Why can’t you perfectly counterfeit a watch? The value of watches mostly comes from rarity and not resources.

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Why can’t you perfectly counterfeit a watch? The value of watches mostly comes from rarity and not resources.

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Anonymous 0 Comments

It takes a lot of precision machinery and skill to build a high-quality watch. If you’ve invested in the equipment and skilled labour to make an equivalent to a Tissot, it would be more profitable and safer for you to just make your own designs.
Luxury watches have huge margins, but the people who buy them would only purchase from a licensed dealer with verifiable paperwork, so you’d be selling to people who somehow wanted a Tissot knock-off of equivalent quality, but didn’t care that it’s a fake as long as it’s cheap, and those people don’t really exist. Most fakes are sold to people who really don’t care at all and just want a shiny watch, and you don’t need the high-grade equipment and expensive artisans to meet their demands.

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