There are a few reasons why modern web browsers in general consume so much RAM. The biggest reason is because modern web pages are so robust and complicated. All the interactivity, colorful moving graphics, responsiveness, any add-ons or plug-ins, and everything else that makes a web page useful and engaging requires a lot of resources.
RAM is needed to hold all that information all at once so that you can have a smooth and responsive experience. Couple that with the fact that most people have multiple tabs or windows open means it takes up a lot of RAM.
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