Why clothing brands charge more for exact cloth that is cheaper somewhere else?

Question

Why clothing brands charge more for exact cloth that is cheaper somewhere else?

In: 3

Answer 1

Short answer is simply “because people will buy it”

There’s an argument to be made about how there’s a guarantee of quality if you know it’s made by a certain company, but at this point, our culture puts so much stock into actively displaying their loyalty to brands that brands are able to charge more with no significant decrease in sales. It’s why people like Kanye West can sell a white t-shirt for like 500 dollars and still sell out.