Popularly said that diamonds value drop by over 25-50% the sec you buy it. I know that diamonds value is low key de beers bullshit.
But what I wanna know is how do they calculate the diamond resale value and rational behind 50% resale value of something that never breaks or damages. How do they come up with this shit?
In: 1922
We have De Beers to thank for that. After the great depression, they tried to stoke demand for diamond by launching an ad campaign with the tagline ‘A diamond is forever’.
In the first half of the 20th century, De Beers had a stronghold on the diamond market as most of the mined diamonds were sold to them. They were able to control the supply chain by limiting who was allowed to buy, how much they were allowed to buy, how many diamonds they wanted to sell and at what price.
With the proliferation of synthetic diamonds, I would say just go for that instead.
Latest Answers