Why did it take so long for oat milk to be invented? Milk substitutes have been popular for decades, and It doesn’t seem like It’s made out of anything we didn’t already have?

199 views

[ad_1]

Why did it take so long for oat milk to be invented? Milk substitutes have been popular for decades, and It doesn’t seem like It’s made out of anything we didn’t already have?

In: Biology
[ad_2]

Usually some combination of lack of demand, lack of production facilities and possibly pricing/subsidies.

Milk, in quite a number of countries, is price controlled either directly or through subsidies. This makes it hard for alternatives to be competitive. Once it isn’t very price competitive, demand tends to be limited and once demand is limited, not many companies invest in production – meaning it doesn’t get cheaper quickly. This is why it is generally hard to break into a market with a strong incumbent.

It has less to do with any technology/knowhow or availability of raw materials.

Ever tried to milk an oat?